Main research priorities
Research, that is, the systematic production of new knowledge, is vitally linked to the status of a university of applied sciences. Research priorities serve as guidelines for the design and development of research at the university of applied sciences. These research priorities are oriented on the expertise and research profiles of professors, on societal needs, on the demands of the economy, as well as on set policy priorities and resulting research funding. Building upon an analysis of strengths and weaknesses, the Ludwigshafen University of Business and Society, within the framework of the research initiative of the State of Rheinland-Pfalz, has defined three main priority research areas:
- Sustainable corporate development
- Employability research
- Neuroeconomics and consumer behavior.
You can find an overview of the research topics at our university here (in German).